Facebook Catalog Product Feed for Magento

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Generates Facebook Catalog Product Feed used for Facebook Dynamic Ads. Easy to install and use.
Magento 1 Current Extension Version: 1.0.1
Compatible with: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2, 1.9.3
Magento 2 Current Extension Version: 1.0.1
Compatible with: 2.0, 2.1, 2.2


Maximum number of characters: 255


Compatible with both Magento v1 and Magento v2 !

(Two separate versions of the extension. One for Magento v1 and one for Magento v2.)

Works great with Facebook Pixel (FREE)!

Facebook Catalog Product Feed is very useful and efficient extension. With one button click, you can generate Facebook Catalog Product Feed. This feed is used for Facebook Dynamic Ads. Our extension has more than several options for customization of your product feed or feeds. Like all of our extensions, Facebook Catalog Product Feed is multistore compatible. Every store has its own product feed. Our extension also has a cron option. This allows you to fully automate the process. With our extension, you can rest assured your product feeds and catalogs are always up to date.

Facebook Catalog is a container for all the products in your Magento store or stores. A catalog requires a product feed before you can use it in your Dynamic Facebook Ads. (At least one, however one catalog can have multiple feeds)

Product Feed is a file that contains the products you want to advertise. A product feed is made up of several columns that contain information about your products, such as unique IDs, pricing, availability and more. This product feed is used in conjunction with Facebook Dynamic Ads to automatically promote your products to people who have expressed interest in your website, in your app or elsewhere on the Internet.

Facebook Dynamic Ads look exactly like other single image ads or ads created in the carousel format on Facebook, Instagram and Audience Network. However, instead of individually creating an ad for each of your products, you create an ad template that automatically uses images and details from your data feed for things you would like to advertise. Dynamic ads use your Facebook pixel or SDK to show ads to people who have already shown interest in your business by taking actions you care about on your site.

Facebook Pixel is a piece of JavaScript code for your website that enables you to measure, optimize and build audiences for your ad campaigns. Using the Facebook pixel, you can leverage the actions people take on your website across devices to inform more effective Facebook advertising campaigns. If you already do not have Facebook Pixel implemented in your Magento store check our FREE Facebook Pixel extension.

To use this extension, a free Facebook Business Manager account is required.


  • An easy way to generate Facebook Catalog product feed or feeds.
  • Works out of the box with just a button click in our extension config.
  • Convenient option to change product feed filename.
  • Support for CSV, TSV, and XML (RSS) feed formats.
  • Option to include products that are not visible individually in the feed.
  • Option to choose which Magento product attribute to use for feed description (Description, Meta Description, or Short Description).
  • Option to type attribute code you want to use for Brand field.
  • Option to type in default Brand since this is a required field in product feed.
  • Option to enable GTIN (Global Trade Item Number) field in the feed.
  • Option to type attribute code you want to use for GTIN (Global Trade Item Number) field.
  • Option to enable MPN (Manufacturer Part Number) field in the feed.
  • Option to type attribute code you want to use for MPN (Manufacturer Part Number) field.
  • For full automation, our extension provides cron option so your product feed or feeds can always be up to date.
  • Cron expression option for product feed generation so you can choose time and frequency of feed regeneration.

Installation Instructions for Magento v1

- Log in to Magento Admin
- (Optional) Disable Magento Compiler if you are using it (System > Tools > Compilation)
- Go to System > Magento Connect > Magento Connect Manager and install extension
- Go back to Magento Admin
- Refresh Magento cache (System > Cache Management), then log out from Magento Admin and log back in
- (Optional) Enable Magento Compiler by clicking "Run Compilation Process" button (System > Tools > Compilation)

If you do not know how to install an extension or you wish a professional to do it for you, we offer additional Installation service for a small fee.

Installation Instructions for Magento v2

If you purchased extension on Magento Marketplace then unpack .zip file inside app/code/Apptrian/FacebookCatalog/ directory.

If you purchased extension on our site then unpack .zip file inside your Magento root.

Run following commands on Magento root directory:

php bin/magento module:enable --clear-static-content Apptrian_FacebookCatalog

php bin/magento setup:upgrade

php bin/magento cache:flush

php bin/magento setup:static-content:deploy

If you do not know how to install an extension or you wish a professional to do it for you, we offer additional Installation service for a small fee.


Our extension works out of the box. The only thing you need to do is click "Generate Product Feed" button in our extension configuration. To do this log to your Magento Admin and go to:

For M1: System > Configuration > Apptrian Extensions > Facebook Catalog Product Feed

For M2: Stores > Configuration > Apptrian Extensions > Facebook Catalog Product Feed

We recommend you to type "Default Brand" option since this field is required in the product feed. Our extension will try to get product brand attribute first, but you might not have a brand attribute for your products or some of your products might have an empty value for it.

After generation is done you are ready to tell Facebook about your Facebook Catalog Product Feed. This is done in Facebook Business Manager and there you have two ways to add product feed to your catalog.

Scheduled Recurring Uploads


Single Upload

* See screenshot No.4 for Magento v1 and No.3 for Magento v2.

If you decide to go with "Scheduled Recurring Uploads" this means Facebook will regularly check your feed URL for new products and changes making your Facebook Catalog up to date automatically.

If you decide to go with "Single Upload" this means you will upload feed file every time you want to update your Facebook Catalog.

You can use any approach you want.

There are several options for product feed customization. They are all self-explanatory and have comments and tooltips.

After changing options make sure you refresh your Magento cache and then regenerate the feed by clicking "Generate Product Feed" button.


Q: Can I change product feed filename?
A: Yes you can. There is a convenient option in our extension config. It is called "Product Feed File Name" in order to see this option you need to change the scope to Store View. If you have two or multiple stores be aware that file name must be unique. This means two or more stores must not have the same file name.

Q: Which "Product Feed Format" should I use?
A: Well by default we set CSV but you can use any format you like. Be aware that XML-RSS format is an XML that means there is an overhead of tags so XML-RSS product feed will produce larger file than CSV or TSV.

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